Changing the paradigms which perpetuate inefficient technologies in our society is one of the biggest barriers to moving to more rational, sustainable technologies. Creating paradigms which harness the natural creative abilities of each of us, to solve sustainability issues is the goal of Natalie Jeremijenko. This TEDtalk presented at a TED event in 2009 illustrates the grand scale of positives change possible if we consistently challenge the paradigms and processes of everyday life, and show that the cumulative effect of relatively small individual shifts can equal large positive impacts.
As an active catalyst for the change, Natalie gives us an inkling of what would be possible, given time and a large enough group of individuals implementing micro-solutions to the wide variety of environmental issues we face today.
